In Print: Exhibition News

In Print: Exhibition News

Earlier this year I was invited to take part in a roundtable organised by the team at Exhibition News. It was hosted in partnership with Event Centre Liverpool where we looked at regionalising, before globalising.

Some of the key points we discussed about launching events were:

  • The vital importance of skilfully interpreting robust research – evidencing who your event will benefit, why, and by how much are all essential to make sure you have a real reason to exist
  • Your first customer is your team – gaining their engagement, creativity and energy at the outset will pay dividends throughout the campaign. Its hard enough taking a market with you, never mind struggling with your staff
  • How much more than just space your venue can offer – A good venue partner can be a fantastic conduit to local contacts and regional insight, and if they believe in your product will often be open to creative deals etc

The full article is well worth a read and can be found here.

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