Consulting

Having successfully led teams through countless event development and investment cycles, purchased and integrated businesses, turned around struggling products, and seen off competitive threats, Inflection Point Consulting is able to bring fresh thinking that is backed up by experience and proven processes.

Working with all types of event organisers, and the venues and suppliers who support them, projects typically fall into these categories:

LAUNCH

WHO?

Media owners and trade associations looking to capitalise on, and de-risk, their move into events.

HOW?

After a structured discovery process, we work together to explore:

  • Refining and validating your event positioning
    Scoping the opportunity, and right-sizing your investment
  • Timeline, venue selection and format options
    Breaking through sales objections every organiser faces, including “we don’t attend launch events”
  • Which key performance indicators to track
  • Avoiding the most common event sales pitfalls
  • Creating and implementing effective marketing campaigns
  • Attracting VIP’s to your launch event
  • Working with your customers, so they work for you

With the following outputs, typically achieved within 1 month of engagement

  • Concise documentation of the event purpose and format, plus ideas to maximise opportunities and tackle any challenges uncovered
  • Customised sales and marketing timelines for you and your team to reference during your campaigns and stay on track for your strategic goals
  • A toolkit of assets including templates to go deeper into your event planning, draft sales contracts, industry standard payment terms, and indicative cash-flow forecasts

Many clients then choose to invest in ongoing support across the following areas:

  • In depth event sales training to instil effective processes and skills into your teams
  • 1:1 Coaching of key staff to develop their capabilities, resilience and lift the performance of their teams Venue, and key supplier selection and negotiation
  • Ongoing meetings to track progress, address issues and adjust strategy

SCALE

WHO?

  • Ambitious independent event organisers wanting to grow both their business, and their quality of earnings
  • Small / Medium Event organisers working toward product disposal, business sale, or acquisitions
  • Event technology suppliers, venue owners, and service providers who strive to better support modern event organisers

HOW?

We work closely together and typically focus our attention on:

  • Client retention and account development strategies
  • Stimulating and winning new business
  • Attacking and defending against competitors
  • Exploring market trends to drive event development plans
  • Identifying and executing co-location and geo-clone opportunities
  • Customer stakeholder NPS development strategies
  • Embedding, monitoring and improving KPI progress
  • Developing staff ownership, accountability and performance
  • Adapting organisational structures for growth
  • Business / event sale value drivers, options, and timelines

In practice that typically involves partnering with you and your team over at least 6 months to implement:

  • Proven exhibitor training and customer support processes to boost retention
  • Detailed business, product and commercial strategies
  • In depth event sales training to instil effective processes and skills into your teams
  • Ongoing meetings to track progress, address issues and adjust strategy
  • 1:1 Coaching of key staff to develop their capabilities, resilience and lift the performance of their teams

RENEW

WHO?

Event organisers, media owners and industry associations of all sizes under pressure through market disruption, competitor activity, or are struggling to get their teams firing on all cylinders.

HOW?

We collaborate to quickly unravel the root causes by:
  • Benchmarking key performance indicators including customer retention, and new business performance
  • Gauging individual and team behaviours, processes and performance
  • Assessing event performance, purpose and vision Vs the needs of the market
  • Defining your true position relative to conventional, and non-conventional competitors in the market
In practice that often means working with you and your team over 3 months or more to deliver:
  • Clarity on the root causes, quickest wins, and long term plan to succeed
  • Detailed business, product and commercial strategies
  • Proven exhibitor training and customer support processes to boost retention
  • In depth event sales training to instil effective processes and skills into your teams
  • Ongoing meetings to track progress, address issues and adjust strategy
  • 1:1 Coaching of key staff to develop their capabilities, resilience and lift the performance of their teams
CLIENTS

Who We’ve Worked With

ClarionEvents
Excel
Eurosport
BDC
SJP
Ti_media
Postoffice
ACC_liverpool_group
S&P_Global
ICHF
Im2_group
Futureproptech
We Enjoy Working

What People Say

Working with Inflection Point to drive our exhibitor rebooking and retention was a great success for Future:PropTech. The project was thorough and easy for us to implement, and gave us a great platform to expand to a 2 day event. Anyone wanting to boost their results should get in touch!

Gary Chimwa, CEO, Future:PropTech

Sam is an essential guide on the scary exhibition trail.  He’ll give you a vision, clarity, and the confidence that you will succeed. As a good guide, he’ll point out the pitfalls and stumbling blocks. Believe me – you don’t just want Sam on your side, you need him.

Bryan Hubbard, Co-Founder – What Doctors Don’t Tell You Magazine

I was so pleased to find Sam and to work though an event idea which I was toying with for nearly a year, but progressing very slowly. Sam has amazing listening skills combined with experience that had the effect of giving me reassurance, focus and a can do attitude to delivering an event that had…

Mariam Sharp, Director – CulturalSIX