Consulting

Having successfully led teams through countless event development and investment cycles, purchased and integrated businesses, turned around struggling products, and seen off competitive threats, Inflection Point Consulting is able to bring fresh thinking that is backed up by experience and proven processes.

Working with all types of event organisers, and the venues and suppliers who support them, projects typically fall into these categories:

LAUNCH

WHO?

Media owners, entrepreneurs and trade associations looking to capitalise on, and de-risk, their move into events.

HOW?

After a structured discovery process, we work together to explore:

  • Refining and validating your event positioning
    Scoping the opportunity, and right-sizing your investment
  • Timeline, venue selection and format options
    Breaking through sales objections every organiser faces, including “we don’t attend launch events”
  • Which key performance indicators to track
  • Avoiding the most common event sales pitfalls
  • Creating and implementing effective marketing campaigns
  • Attracting VIP’s to your launch event
  • Working with your customers, so they work for you

We deliver these outcomes from this initial engagement:

  • A refined event vision and format to engage your customers and surpass their expectations, whilst de-risking your launch
  • Robust revenue and expenditure plans, including cash-flow forecasts and mitigation scenarios
  • Concise sales and marketing strategies so that your campaigns stay on track to exceed your strategic goals
  • Clear differentiation from competitors that your customers can understand and buy in to
  • Plans and processes to maximise opportunities and tackle the challenges we uncovered
  • A toolkit of assets including  event planning templates, draft sales contracts, supplier recommendations, industry standard payment terms, and indicative cash-flow forecasts

Many clients then choose to invest in ongoing support across the following areas:

  • Ongoing non-exec engagements to track progress, address issues and adjust strategy
  • In depth event sales training to instil effective processes and skills into your teams
  • 1:1 Coaching of key staff to develop their capability, engagement, resilience and to lift the performance of their teams 
  • Venue, and key supplier selection and negotiation

SCALE

WHO?

  • Ambitious independent event organisers wanting to grow both their business, and their quality of earnings
  • Small / Medium Event organisers working toward product disposal, business sale, or acquisitions
  • Event technology suppliers, venue owners, and service providers who strive to better support modern event organisers

HOW?

We work closely together and typically focus our attention on:

  • Client retention and development strategies
  • Stimulating and winning new business
  • Robust revenue and expenditure plans, including cash-flow forecasts and mitigation scenarios
  • Attacking and defending against competitors
  • Exploring market trends to drive strategic development plans
  • Identifying and executing launch, co-location and geo-clone opportunities
  • Customer and stakeholder NPS development strategies
  • Embedding, monitoring and improving KPI progress
  • Developing staff accountability, engagement and performance
  • Creating organisational structures for growth
  • Business / event sale value drivers, options, and timelines

In practice we partner together to create and implement:

  • Detailed business, product and commercial strategies to gain market share and develop your offering
  • Thorough cost reviews, and strategic investment recommendations 
  • Proven exhibitor training and customer support processes to boost retention and drive growth
  • In depth event sales training to instil effective processes and skills into your teams
  • Ongoing non-exec engagements to track progress, address issues and adjust strategy
  • 1:1 Coaching of key staff to develop their capability, engagement, resilience and to lift the performance of their teams

RENEW

WHO?

Event organisers, media owners and industry associations of all sizes under pressure through market disruption, competitor activity, or those who are struggling to get their teams firing on all cylinders.

HOW?

We collaborate to quickly unravel the root causes by:

  • Benchmarking key performance indicators including customer satisfaction,  customer retention, and new business performance
  • Analysis revenue performance and targets, plus expenditure plans 
  • Gauging individual and team behaviours, processes and performance
  • Assessing event performance, purpose and vision Vs the needs of the market
  • Defining your true position relative to conventional, and non-conventional competitors 

In practice this involves working together to deliver:

  • Clarity on root causes, quickest wins, and long term strategies to successfully refresh the business and its finances
  • Thorough cost review, and investment recommendations 
  • Detailed business, product and commercial strategies
  • Proven exhibitor training and customer support processes to boost retention
  • In depth event sales training to instil effective processes and skills into your teams
  • Ongoing non exec engagements to track progress, address issues and adjust strategy
  • 1:1 Coaching of key staff to develop their capability, engagement, resilience and to lift the performance of their teams
CLIENTS

Who We’ve Worked With

ClarionEvents
Excel
Eurosport
BDC
SJP
Ti_media
Postoffice
ACC_liverpool_group
S&P_Global
ICHF
Im2_group
Futureproptech
We Enjoy Working

What People Say

Working with Inflection Point to drive our exhibitor rebooking and retention was a great success for Future:PropTech. The project was thorough and easy for us to implement, and gave us a great platform to expand to a 2 day event. Anyone wanting to boost their results should get in touch!

Gary Chimwa, CEO, Future:PropTech

Sam is an essential guide on the scary exhibition trail.  He’ll give you a vision, clarity, and the confidence that you will succeed. As a good guide, he’ll point out the pitfalls and stumbling blocks. Believe me – you don’t just want Sam on your side, you need him.

Bryan Hubbard, Co-Founder – What Doctors Don’t Tell You Magazine

I was so pleased to find Sam and to work though an event idea which I was toying with for nearly a year, but progressing very slowly. Sam has amazing listening skills combined with experience that had the effect of giving me reassurance, focus and a can do attitude to delivering an event that had…

Mariam Sharp, Director – CulturalSIX